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Proudly Australian owned and operated for 60 years 

Founded in 1958 by the Short family, Dominant is a 100% Australian-owned family company, manufacturing high quality, environmentally sensitive cleaning products for commercial and industrial use.

In 1984, Dominant Home Products was launched – giving every Australian household access to these superior cleaning products. A Quality Endorsed Company, Dominant's Quality Assurance System satisfies the rigorous criteria of the International Standards Organisation to the ISO 9001 standard.

Dominant continues to be a leader in environmentally friendly, high quality cleaning solutions, continually seeking new ways to deliver against consumer's increasingly sophisticated demands for products of outstanding safety, efficiency and value.

Why use Dominant?


Dominant products are highly concentrated and provide you with outstanding value for money. For information on price per dose and product comparisons click here.


Our chemists are constantly researching and developing products to meet the needs of our ever-changing society and environmental needs.

60 day satisfaction guarantee

We stand by the quality of our products. If you are not completely satisfied, return them to the point of purchase within sixty days for a replacement of the product, a credit towards the purchase of another Dominant product or a full refund.

Dominant Care Symbols

Earth Care

Products showing this sign have been developed under this program equal or exceed the world’s most stringent environmental standards. They contain no phosphates or formaldehyde and have rapid primary and ultimate biodegradability. Dominant minimises packaging waste through the use of refillable containers and recyclable materials.

Garden Safe

What makes products garden safe?
– Moderate pH level
– Low salinity
– Phosphate free or low phosphate

All of our laundry, dishwashing and selected personal care products are suitable for disposal on your garden. Please refer to our Water Conservation flyer for all the information you need on specific products and which areas of the garden they can be used. If watering with a hose (using grey water), it is important to move the hose around to different areas. Doing so will prevent increasing the pH level or build up of salinity in the soil.

Septic Safe

What makes products septic safe?
– Low alkalinity or mild acidity
– No toxic chlorine
– Non poisonous
– Readily biodegradable

For those living in a non sewered area, many of our products are suitable for use in conventional and aerated (such as Envirocycle® and Biocycle®) septic systems.

Cruelty Free

No Dominant product has been tested on animals.


Look for this symbol indicating our antibacterial products for ultimate hygiene.

Australian Made

Proudly 100% Australian made and owned.

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