What makes our product range safe and green?

Earthcare logo


Products showing this sign have been developed under this program, equal or exceed the world’s most stringent environmental standards. They contain no phosphates or formaldehyde and have rapid primary and ultimate biodegradability. Dominant minimises packaging waste through the use of highly concentrated products, refillable
containers and recyclable materials.

Garden Safe Logo
Garden Safe

What makes a product Garden Safe?
• Moderate pH level

• Low salinity
• Phosphate free or low phosphate

All of our laundry, floor cleaning and selected personal care products are suitable for use on your garden. Please refer to our Water Conservation flyer for all the information you need on specific products and which areas of the garden they can be used on.

If watering with a hose (using grey water), it is important to move the hose around to different areas. Doing so will prevent increasing the pH level or build up of salinity in the soil.

Septic Safe logo
Septic Safe

What makes a product Septic Safe?
• Low alkalinity or mild acidity

• No toxic chlorine
• Non poisonous
• Readily biodegradable

A large percentage of our products are suitable for use in conventional and aerated (such as Envirocycle® and Biocycle®) septic systems.

Antibac logo
Anti Bacterial
Look for this symbol indicating our anti bacterial products for ultimate hygiene.

No Animal Testing
Dominant does NOT test on animals.

No Chlorine
Many brands use chlorine in dishwasher powders, toilet cleaners, shower cleaners and of course bleach where chlorine is the main ingredient.

No Formaldehyde
Formaldehyde can be found in many different products from cleaning to personal care. It is an irritant to the eyes, nose, throat and lungs and has also been researched as a possible cancer causing chemical.

No/Low Levels of Ammonia
Although ammonia is a relatively safe chemical when mixed with other chemicals such as chlorine it can cause a dangerous toxic gas. We prefer not to use ammonia however it is an ingredient in our Glass & Chrome cleaner in low levels, as it aids in the product drying quickly. Ammonia cuts through grease and evaporates off leaving no residue.

No SLS in Personal Care Products
Over the past few years many people have become concerned about the use of the ingredients SLS (Sodium Lauryl Sulphate) in their personal care products. Although this ingredient can be used to a safe level, they are known as a primary irritant to the eyes and skin. Therefore we choose not to include SLS in any of our personal care products.
D’amia, Saniclear, Care conditioner and Sensitive Hands & Shower do not contain ANY form of Laureth or Lauryl Sulphates. All other personal care products however do contain Ammonium Lauryl Sulphate and Ammonium Laureth Sulphate. These are much milder cleansing ingredients derived from coconut extracts.

No Added Propylene Glycol
Propylene glycol is known for its use in pharmaceuticals, personal care products and in food processing. It is known to be an irritant and can cause problems if ingested. We do not add any propylene glycol to our products however there may be very small trace elements in the preservatives used. At this extremely low level there’s no danger of any adverse side effects.

Synthetic Ingredients that Imitate Nature
Some products on the market claim to contain all natural ingredients and while we endeavour to use natural ingredients this is not always possible. Supply of natural ingredients can be erratic due to weather and growing conditions. In some cases we choose to use synthetic ingredients that imitate nature, this means we have a reliable supply of a more consistent raw material.

No/Low Levels of Phosphates
Although phosphates are not dangerous to our health, high levels of phosphates in our water ways can promote the growth of algal blooms that can cripple local water supplies. Many of our laundry powders and other cleaning products are phosphate free or contain low levels of phosphates, minimising the effect on the environment.

For a copy of our environmental policy please send a request to enquiry@dominant.com.au

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